HOME DEPOT
Copywriter
Atlanta, GA
August 2022 – Present

Write & edit copy across owned channels (CRM) with multi-million subscriber bases: email, SMS, in-app message center (push notifications)
· Developed creative copy direction for 2024 Halloween campaign
· Concept & iterate A/B tests to improve CTRs, conversion rates & audience response—YoY improvement of up to 98% on key KPIs in SMS channel
·  Software: Adobe Workfront, Figma, Slack, Microsoft: Excel, PowerPoint, Outlook, Teams

ACCENTURE SONG, formerly CREATIVEDRIVE
Copywriter/Editor
Atlanta, GA
November 2021 – August 2022

Copywrote, copyedited, QCed, & proofread (AP Style Guide) assets for internet ad campaigns & print media for multinational clients: Hilton, Bed Bath & Beyond
· Assets: internet ads (banner ads, landing pages), emails (direct marketing, customer engagement), print ads, on-site hotel collateral (brochures, in-room menus, welcome cards), social media copy, search copy, brochures, fact sheets
· Software: Adobe Workfront, Microsoft: Teams, Outlook, Word

RITTMAN MEAD
Content Writer
Alpharetta, GA
December 2015 – September 2016

Collaborated with company leaders to redefine company voice & executed new copy direction across entire website
· Translated software designers’ technical briefs into effective promotional product B2B descriptions for new software products (SaaS) & BI consultation services
· Software: MailChimp, Microsoft Word, Google Docs, JIRA/Atlassian

BOOKLOGIX PUBLISHING
Editor
Alpharetta, GA
April 2015 – December 2015

Developmental, line and copy editor for vanity press, editing up to 30,000 words per day
· Reviewed loose proofs & bound proofs for errors & gave approvals to go to press
· Consulted with clients/authors throughout the book publishing process
· Software: Microsoft Word, Microsoft Excel

ATLANTIC CIGAR COMPANY
Content Writer
Philadelphia, PA
July 2013 – March 2014

Wrote & edited landing pages, product descriptions, blogs & blast email marketing copy
· Software: Adobe Lightroom, Photoshop, Microsoft Word, Google Docs, ShopVisible (CMS)